TikTok Advertising: Friend or Foe of Social Media Usage Behaviour,: TikTok Advertising: Friend or Foe of Social Media Usage Behaviour,

Aisling Keenan Gaylard

TikTok Advertising: Friend or Foe of Social Media Usage Behaviour, TikTok Advertising: Friend or Foe of Social Media Usage Behaviour,

Aisling Keenan Gaylard

Department of Business and Management Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

• Keenan Gaylard, A. and Torres, M. A. (2022), TikTok Advertising: Friend or Foe of Social Media Usage Behaviour, Academy of Marketing Conference, University of Huddersfield 5-7 July 2022

Original language	English (Ireland)
Title of host publication	Academy of Marketing
Publication status	Published - 3 Jul 2022

Cite this

@inproceedings{88d03cb97b374487bf1409dd2c423b66,

title = "TikTok Advertising: Friend or Foe of Social Media Usage Behaviour,: TikTok Advertising: Friend or Foe of Social Media Usage Behaviour, ",

abstract = "• Keenan Gaylard, A. and Torres, M. A. (2022), TikTok Advertising: Friend or Foe of Social Media Usage Behaviour, Academy of Marketing Conference, University of Huddersfield 5-7 July 2022",

author = "Gaylard, \{Aisling Keenan\}",

year = "2022",

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day = "3",

language = "English (Ireland)",

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AU - Gaylard, Aisling Keenan

PY - 2022/7/3

Y1 - 2022/7/3

N2 - • Keenan Gaylard, A. and Torres, M. A. (2022), TikTok Advertising: Friend or Foe of Social Media Usage Behaviour, Academy of Marketing Conference, University of Huddersfield 5-7 July 2022

AB - • Keenan Gaylard, A. and Torres, M. A. (2022), TikTok Advertising: Friend or Foe of Social Media Usage Behaviour, Academy of Marketing Conference, University of Huddersfield 5-7 July 2022

UR - https://academyofmarketing.org/

M3 - Conference contribution

BT - Academy of Marketing

ER -

TikTok Advertising: Friend or Foe of Social Media Usage Behaviour, TikTok Advertising: Friend or Foe of Social Media Usage Behaviour,

Abstract

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