The Challenges of Using Big Data Effectively: A critical analysis of the phenomenon of big data through the parameters of the end-user, industry uses and legal considerations

James Griffin; James Griffin; Kevin Koyce

The Challenges of Using Big Data Effectively: A critical analysis of the phenomenon of big data through the parameters of the end-user, industry uses and legal considerations

James Griffin, James Griffin, Kevin Koyce

Department of Marketing, Enterprise and Digital Communications

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	6th Annual International Conference on Enterprise Marketing and Globalization – EMG 2017
Publication status	Published - 12 Dec 2017

Cite this

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title = "The Challenges of Using Big Data Effectively: A critical analysis of the phenomenon of big data through the parameters of the end-user, industry uses and legal considerations",

author = "James Griffin and James Griffin and Kevin Koyce",

year = "2017",

month = dec,

day = "12",

language = "English",

booktitle = "6th Annual International Conference on Enterprise Marketing and Globalization – EMG 2017",

}

The Challenges of Using Big Data Effectively: A critical analysis of the phenomenon of big data through the parameters of the end-user, industry uses and legal considerations. / Griffin, James; Griffin, James; Koyce, Kevin.
6th Annual International Conference on Enterprise Marketing and Globalization – EMG 2017. 2017.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - The Challenges of Using Big Data Effectively

T2 - A critical analysis of the phenomenon of big data through the parameters of the end-user, industry uses and legal considerations

AU - Griffin, James

AU - Koyce, Kevin

PY - 2017/12/12

Y1 - 2017/12/12

M3 - Conference contribution

BT - 6th Annual International Conference on Enterprise Marketing and Globalization – EMG 2017

ER -