Inspired Employees and the Correlation Between eWOM Initiatives and Employee Brand Advocacy:  Inspired Employees and the Correlation Between eWOM Initiatives and Employee Brand Advocacy

Aisling Keenan Gaylard

Inspired Employees and the Correlation Between eWOM Initiatives and Employee Brand Advocacy: Inspired Employees and the Correlation Between eWOM Initiatives and Employee Brand Advocacy

Aisling Keenan Gaylard

Department of Business and Management Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

• Keenan Gaylard and Torres, (2021) Inspired Employees and the Correlation Between eWOM Initiatives and Employee Brand Advocacy, Academy of Marketing Conference 2021 University of Huddersfield United Kingdom

Original language	Undefined/Unknown
Title of host publication	Academy of Marketing Conference UK
Publication status	Published - 1 Jul 2021

Cite this

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title = "Inspired Employees and the Correlation Between eWOM Initiatives and Employee Brand Advocacy: Inspired Employees and the Correlation Between eWOM Initiatives and Employee Brand Advocacy",

abstract = "• Keenan Gaylard and Torres, (2021) Inspired Employees and the Correlation Between eWOM Initiatives and Employee Brand Advocacy, Academy of Marketing Conference 2021 University of Huddersfield United Kingdom",

author = "\{Keenan Gaylard\}, Aisling",

year = "2021",

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booktitle = "Academy of Marketing Conference UK",

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BT - Academy of Marketing Conference UK

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