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Exploring TikTok eWOM: Perceived Ease of Use and Credibility Among Third-Level Students in the Digital Age

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

• Keenan and Torres (2024) “Exploring TikTok eWOM: Perceived Ease of Use and Credibility Among Third-Level Students in the Digital Age” Irish Academy of Management, MTU University, September 5th-8th 2024.
Original languageEnglish (Ireland)
Title of host publicationIrish Academy of Management
Publication statusPublished - 28 Aug 2024

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