Abstract
• Keenan and Torres (2024) “Exploring TikTok eWOM: Perceived Ease of Use and Credibility Among Third-Level Students in the Digital Age” Irish Academy of Management, MTU University, September 5th-8th 2024.
| Original language | English (Ireland) |
|---|---|
| Title of host publication | Irish Academy of Management |
| Publication status | Published - 28 Aug 2024 |
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