@inproceedings{f7232e21b78c48b2a31ed2ef89c5017e,
title = "Evaluating Visual Attention and QoE for 360° videos with non-spatial and spatial audio",
abstract = "Limited research has explored the impact of spatial audio on viewer experience in 360° videos. This research aims to address this gap by investigating the effects of spatial versus non-spatial audio configurations on the Quality of Experience (QoE) and visual attention. Spatial audio simulates real-world soundscapes, while non-spatial audio lacks contextual depth. A robust methodology combining subjective assessments with head pose and eye tracking and physiological response analysis provides insights into the role of audio spatiality. Preliminary results suggest that spatial audio significantly enhances immersion and directs visual attention. These findings offer actionable guidelines for content creators and contribute to the understanding of audio-visual integration in immersive content. Additionally, the research informs potential advancements in content delivery optimization. Spatial audio understanding can guide adaptive streaming techniques to prioritize relevant audio streams, potentially reducing bandwidth requirements. This can improve viewer experience in bandwidth-constrained environments.",
keywords = "360° Video, Ambisonics, Audio-Visual Attention, QoE, Spatial Audio, Virtual Reality",
author = "Amit Hirway and Yuansong Qiao and Niall Murray",
note = "Publisher Copyright: {\textcopyright} 2024 ACM.; 15th ACM Multimedia Systems Conference, MMSys 2024 ; Conference date: 15-04-2024 Through 18-04-2024",
year = "2024",
month = apr,
day = "15",
doi = "10.1145/3625468.3652916",
language = "English",
isbn = "9798400704123",
series = "MMSys 2024 - Proceedings of the 2024 ACM Multimedia Systems Conference",
publisher = "Association for Computing Machinery, Inc",
pages = "532--535",
booktitle = "MMSys 2024 - Proceedings of the 2024 ACM Multimedia Systems Conference",
}