Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.: Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.

Aisling Keenan Gaylard; Ann M. Torres

Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy. Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.

Department of Business and Management Studies

National University of Ireland, Galway

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	Undefined/Unknown
Title of host publication	IAM Irish Academy of Management
Publication status	Published - Sep 2018

Cite this

@inproceedings{59f284d4d4a743bd8a4ac7cba4bfab40,

title = "Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.: Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.",

author = "\{Keenan Gaylard\}, Aisling and Torres, \{Ann M.\}",

year = "2018",

month = sep,

language = "Undefined/Unknown",

booktitle = "IAM Irish Academy of Management",

}

Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy. Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy. / Keenan Gaylard, Aisling; Torres, Ann M.
IAM Irish Academy of Management. 2018.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review