TY - GEN
T1 - Behind the Screens: Exploring Third-Level Students’ Trust in TikTok and TikTok Advertising’s Impact on Social Media Usage
T2 - Behind the Screens: Exploring Third-Level Students’ Trust in TikTok and TikTok Advertising’s Impact on Social Media Usage
AU - Gaylard, Aisling Keenan
PY - 2024/7/3
Y1 - 2024/7/3
N2 - • Keenan and Torres (2024), Behind the Screens: Exploring Third-Level Students’ Trust in TikTok and TikTok Advertising’s Impact on Social Media Usage. Academy of Marketing Conference, University of Cardiff 5-7 July 2024.
AB - • Keenan and Torres (2024), Behind the Screens: Exploring Third-Level Students’ Trust in TikTok and TikTok Advertising’s Impact on Social Media Usage. Academy of Marketing Conference, University of Cardiff 5-7 July 2024.
UR - https://academyofmarketing.org/
M3 - Conference contribution
BT - Academy of Marketing
ER -