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PhD Scholarship: The impact of negative EWOM and the parasocial relationships of Social Media Influencer Well-being
Keenan Gaylard, Aisling
(Recipient)
Department of Business and Management Studies
Prize
Description
TUS Presidential Seed Funding: The impact of negative EWOM and the parasocial relationships of Social Media Influencer Well-being
Awarded date
1 May 2024
Degree of recognition
National
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Social Media Influencers
100%