Personal profile
Education/Academic qualification
PhD, Marketing, University of Galway
Award Date: 27 Aug 2020
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Advancing phygital experiential marketing via generative AI
Doherty, A., M. Torres, A. & Keenan Gaylard, A., 13 Jan 2026, In: Journal of Strategic Marketing. p. 1-15Research output: Contribution to journal › Article › peer-review
Open Access -
Research Handbook on Digital Transformation and Responsibility: Transforming the consumer experience via social media
Keenan Gaylard, A., Torres, A. M. & Carroll, N. (Editor), 31 Jan 2026, Edward Elgar Publishing. 1 ed. Galway Ireland, Vol. 1. p. 1 370 p. 218Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
Financial Sector Development and Pandemics in an Era of Sustainable Development Goals: Understanding the Human Element in Cyber Defence within Financial Institutions
Jouaibi, R. & Gaylard, A. K., 1 May 2025, Understanding the Human Element in Cyber Defence within Financial Institutions.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
Understanding the human element in cyber defence within financial institutions
Jouaibi, R. & Gaylard, A. K., 27 May 2025, Financial Sector Development and Pandemics in an Era of Sustainable Development Goals. Nova Science Publishers Inc., p. 153-172 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
Behind the Screens: Exploring Third-Level Students’ Trust in TikTok and TikTok Advertising’s Impact on Social Media Usage: Behind the Screens: Exploring Third-Level Students’ Trust in TikTok and TikTok Advertising’s Impact on Social Media Usage
Gaylard, A. K., 3 Jul 2024, Academy of Marketing.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
-
International Journal of Advertising (Journal)
Keenan Gaylard, A. (Reviewer)
1 Sep 2024Activity: Publication peer-review and editorial work › Editorial work
-
Strategic Marketing Forum: Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales
Keenan Gaylard, A. (Speaker)
13 Jun 2023Activity: Talk, presentation, live performance, residency › Invited talk
-
European Influencer Academy: Coping with Negative Messaging
Keenan Gaylard, A. (Speaker)
21 May 2023Activity: Talk, presentation, live performance, residency › Invited talk
-
Women in Tech: AI in Marketing
Keenan Gaylard, A. (Speaker)
1 Feb 2023Activity: Talk, presentation, live performance, residency › Invited talk
-
Irish Academy of Management
Keenan Gaylard, A. (Participant)
30 Sep 2001Activity: Participating in or organising an event › Organising a conference, workshop, ...