Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Marketing, University of Galway
Award Date: 27 Aug 2020
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Dive into the research topics where Aisling Keenan Gaylard is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Behind the Screens: Exploring Third-Level Students’ Trust in TikTok and TikTok Advertising’s Impact on Social Media Usage: Behind the Screens: Exploring Third-Level Students’ Trust in TikTok and TikTok Advertising’s Impact on Social Media Usage
Gaylard, A. K., 3 Jul 2024, Academy of Marketing.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Exploring TikTok eWOM: Perceived Ease of Use and Credibility Among Third-Level Students in the Digital Age
Gaylard, A. K., 28 Aug 2024, Irish Academy of Management.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Generation Z’s Trust in TikTok Influencers, and Analysing the Impact of TikTok Advertising on their Usage: Generation Z’s Trust in TikTok Influencers, and Analysing the Impact of TikTok Advertising on their Usage
Gaylard, A. K., 5 Jul 2024, Academy of Marketing.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Online Travel Agents (OTA) & the Irish Hotel Industry: The Effects of Technological, Organisational & Environmental Factors on OTA Reliance & Designing a new Digital Maturity Model for the Hospitality Sector
Gaylard, A. K., 28 Aug 2024, Irish Academy of Management.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Establishing Employee eWOM and Brand Advocacy: An Application of the UTAUT model
Gaylard, A. K., 3 Sep 2023, British Academy of Management.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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International Journal of Advertising (Journal)
Keenan Gaylard, A. (Reviewer)
1 Sep 2024Activity: Publication peer-review and editorial work › Editorial work
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Strategic Marketing Forum: Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales
Keenan Gaylard, A. (Speaker)
13 Jun 2023Activity: Talk or presentation › Invited talk
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European Influencer Academy: Coping with Negative Messaging
Keenan Gaylard, A. (Speaker)
21 May 2023Activity: Talk or presentation › Invited talk
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Women in Tech: AI in Marketing
Keenan Gaylard, A. (Speaker)
1 Feb 2023Activity: Talk or presentation › Invited talk
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Irish Academy of Management
Keenan Gaylard, A. (Participant)
30 Sep 2001Activity: Participating in or organising an event › Organising a conference, workshop, ...
Prizes
Press/Media
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AIT seeking companies to collaborate on numerous live digital marketing projects
26/08/21
1 item of Media coverage
Press/Media