Strategic Marketing Forum: Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales

Keenan Gaylard, A. (Speaker)

Department of Business and Management Studies

Activity: Talk, presentation, live performance, residency › Invited talk

Description

Cranfield School of Management hosts the strategic Marketing Forum, presented a workshop on Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales

Period	13 Jun 2023
Held at	Cranfield University, United Kingdom

Keywords

Strategic Marketing Forum