TUS is a leader in innovation and applied research and has a strong track record of engagement with industry, collaborative R&D, increasing competitive advantage of companies through innovation, design projects, prototyping and contract analytical services. Its prioritising of applied research has enhanced its close relationship with regional, industrial and business links, including Ericsson, Abbot, and Robotics and Drive and is, in part, responsible for the university’s impressive graduate employability rate. TUS emphasises the importance of work placements in producing work-ready, competent graduates and encourage business and industry to view work placements as a gateway for identifying and recruiting talent. As such, it has cultivated a symbiotic relationship that has been instrumental in transforming the Midlands & Midwest regions into hubs of multinational investment and innovation.